Book Recommendation time! Today it’s Company of One by Paul Jarvis

How much time do you spend working? Do you enjoy your job? Ever thought of starting your own business? Be your own boss so you don’t take in guff from anyone? Why don’t you start your own business? Is it because you don’t like what your doing THAT much? Or is it an just intimidatingly all consuming experience? which aspect intimidates you the most? Is it the financial investment, the uncertainty of success, or the challenge of building a brand from scratch?I submit to you that that intimidation is purely a result of the societal expectation that “business Grow” That’s how success is measured and that’s what you need to do should you start one. Paul Jarvis presents a contrarian view that challenges the status quo. Jarvis argues that bigger isn’t always better and that staying small can lead to a more sustainable, enjoyable, and profitable business. This insightful book is a must-read for entrepreneurs, freelancers, and business owners who ponder the true meaning of success.

Paul Jarvis is a writer, designer, podcaster, and software creator turned author. His unique perspective on business and productivity has made him a sought-after guru for those looking to find success outside of traditional corporate structures. Jarvis’s work encourages a thoughtful approach to entrepreneurship, focusing on building a business that aligns with personal values and lifestyle

Book Summary

Company of One” challenges the paradigm that growth is the primary indicator of a company’s success. Growth meaning more revenue, more staff, more brand loyalty, more…everything. Jarvis argues for the benefits of remaining small, nimble, and responsive, advocating for a business model that prioritizes sustainability over scale. Through a combination of personal anecdotes, case studies, and practical advice, the book outlines strategies for building a fulfilling and financially viable business without succumbing to the pressures of staffing, fund raising & regulatory issues which normally come packaged with endless growth.

Writing Style

Paul Jarvis excels in presenting a compelling argument for rethinking what it means to run a successful business. His writing style is engaging and relatable, making complex ideas easily digestible.

The book shines in its ability to offer actionable insights and frameworks that readers can apply to their own ventures, regardless of industry.

However, some readers may find the anti-growth stance too radical, especially in industries where scale is critical for survival. Despite this, “Company of One” offers a valuable perspective, encouraging readers to define success on their own terms.

Life Lessons

One of the key lessons from “Company of One” is the idea that business owners should question the default path of growth and consider how staying small could actually benefit them in terms of flexibility, efficiency, and personal satisfaction. Jarvis emphasizes the importance of building a business that serves your life, not the other way around.

This books Audience

This book is ideal for solopreneurs, small business owners, freelancers, and anyone feeling disillusioned by the relentless pursuit of growth. It’s particularly relevant for those seeking to build a lifestyle business that aligns with personal values and long-term happiness.


Company of One” is a refreshing take on modern entrepreneurship, offering a persuasive argument for the power and potential of staying small. Paul Jarvis’s insights challenge readers to reconsider the traditional metrics of business success and to embrace the possibilities that come with a more intentional and mindful approach to business. Whether you’re just starting out or looking to pivot your current business model, “Company of One” provides a thought-provoking perspective worth considering.

Must read for entrepreneurs!

If you’re ready to explore a different path to business success, one that doesn’t rely on constant growth and expansion, “Company of One” is the guide you need. Grab your copy today here, and start building a business that truly fits your lifestyle. Share your experiences and thoughts on the book in the comments below—we’d love to hear how it’s impacted your approach to business.

Additional Information

Company of One” is available on Amazon, Kindle, Audible at Barnes and Nobles and other major book sellers. You can But a copy here. If your interested. I make a little money from amazon if you use the my Link. That’s not the point of this website but it certainly helps! Thanks for reading.

By Tekno

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